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Born in mumbai, Payal produced her first couture look at the tender age of fifteen outfitting none other than miss world Aishwarya Rai by winning the “Designer of the Year Award” from retail giant Shopper’s Stop. After completing an award winning design degree at the Fashion Design department of SNDT, Mumbai, Parsons School of Design and Fashion Institute of Technology, New York she launched her label with two flagship stores in Mumbai. Following the success of the brand in India Payal went on to expand her business in the US with flagship stores in manhattan and new jersey. While there she worked on several projects with prestigious organizations like the Asia Society, Sakhi, South Asian Women's Leadership Forum and was invited by the City of Chicago and Houston to represent India and showcased her collection at the Fashion Week of the Americas in Miami and the Singapore Fashion Festival. Now back in India after 7 years Payal enjoys a strong following among editors and fashionistas world over. This year the brand ventured into kids wear with the launch of ‘PS Kids” at the India Kids Fashion Week.
payal established her label in india in 1999 and thanks to a global design sensibility the label stocks in stores, online and travels with its unique trunk shows world over. the ‘payal singhal’ signature look is clothing that is relevant in a modern context of fashion and translates from indian to western effortlessly. british vogue editor dolly jones summed up her collection saying “gorgeous dresses for dressing up in downtown new york with just enough of the genuine indian magic that designers all over the world try to recreate.”